Belly Buttons & Babies' Mission Statement is as follows:

To provide the safest pregnancy, post-pregnancy, baby and toddler products that also contribute to a greener planet.

Integrity:  Our commitment to the highest standard is the foundation of Belly Buttons & Babies. We stand behind our products, our service and our word.

Natural/Organic: Our products are the highest quality products and we use only natural and organic ingredients supplied from fully certified suppliers with verifiable, reliable and trustworthy sourcing.

All The Components: From product ingredients to packaging - sourced from certified Fair Trade companies. We want to be as good to the environment and the workforce that produces our products as we are to your skin. We, therefore, use only recyclable or reusable packaging and strive to associate with Fair Trade companies.

Safe (Chemical Free): We support the Campaign for Safe Cosmetics and pledge that our products will meet the standards and deadlines set by the European Union Directive 76/768/EEC to be free of chemicals that are known or strongly suspected of causing cancer, mutation, or birth defects.

Cruelty Free: We're part of the Leaping Bunny Program and provide the best assurance that no new animal testing is used in any phase of product development of our products.

Our Philosophy

• Research, test and refine our products.
• Our promise to you is to bring products that inspire you by being better to yourself. Our products care for your skin and your overall well-being.
• We value consumer input and we take that into account when creating our products.
• At Belly Buttons & Babies™, we believe that true beauty comes from within. That's why we strive to make it simple and affordable for you to nourish yours and your baby's skin daily with the best nature and science has to offer.
• All of our products are carefully researched and developed to ensure only the finest, most effective botanically based formulas are used.